Accessibility Policy

1. Our Accessibility Commitment

2. Adhered Accessibility Standards

• Perceivable: All information (including product images, scent descriptions, and videos) is presented in ways that users can access through their preferred method (e.g., screen readers for visual impairments).
• Operable: Navigation, buttons, forms, and interactive elements (e.g., "Add to Cart," product filters) are usable with a range of inputs (keyboard, mouse, voice recognition, or switch devices).
• Understandable: Website navigation, product information, and checkout instructions are clear, consistent, and easy to follow—reducing confusion for users with cognitive disabilities.
• Robust: Content works reliably with assistive technologies (e.g., screen readers like JAWS, NVDA, or VoiceOver) and modern web browsers (Chrome, Firefox, Safari, Edge).

3. Implemented Accessibility Features

3.1 Navigation & Interaction Accessibility

• Full Keyboard Accessibility: All interactive elements—including product links, search bars, "Add to Cart" buttons, checkout forms, and filter options—support keyboard navigation. Use Tab/Shift+Tab to move focus, Enter to activate elements, and Esc to close modals (e.g., product detail popups, size/ scent selectors). High-contrast focus indicators (bold, colored borders) clearly show your position on the page.
• Logical Navigation Structure: The website uses a hierarchical layout with clear main navigation (Shop, Product Categories, Policies, Contact Us) and breadcrumb trails on product pages (e.g., "Home > Hand Mists > Citrus Scents") to help users orient themselves and backtrack easily.
• Predictable Layout: Menus, search bars, and checkout buttons are consistently placed across all pages—reducing cognitive load for users who rely on familiar patterns.

3.2 Content & Media Accessibility

• Descriptive Alternative Text (Alt Text) for Images: Every product image—including main shots, detail photos (e.g., spray nozzles, bottle designs), and scent swatches—includes detailed Alt Text. For example: "Touchland Citrus Burst Hand Mist – Transparent 10ml bottle with orange spray nozzle, white label featuring brand logo and 'Citrus Burst' text, placed on a light beige background" ensures screen reader users can visualize product details.
• Text Readability: All content (product descriptions, policies, instructions) uses clear, plain language (avoiding overly technical jargon). Font sizes can be increased up to 200% via browser settings without breaking page layout. Text and background colors maintain a contrast ratio of at least 4.5:1 (exceeding WCAG AA requirements) to aid users with low vision or color blindness.
• Product Information Clarity: Scent profiles, formula details (e.g., "quick-absorbing," "skin-friendly"), and usage tips are presented in short, scannable paragraphs or bullet points. Critical information (e.g., "Vegan & Cruelty-Free") is highlighted with consistent formatting, not just color.
• Video Accessibility (If Applicable): Any product videos (e.g., spray demonstrations, scent showcases) include closed captions and transcripts. Audio levels are adjustable, and videos can be paused/played via keyboard controls.

3.3 Form & Checkout Accessibility

• Labeled Form Fields: All forms (account registration, checkout, contact forms) include clear, persistent labels (e.g., "Shipping Address," "Email") and input hints (e.g., "Include apartment number if applicable"). Error messages are specific, actionable, and linked directly to the relevant field (e.g., "ZIP code must be 5 digits" instead of "Invalid input").
• Checkout Accessibility: The checkout process is streamlined into clear steps (Shipping, Payment, Review) with progress indicators. Payment forms are compatible with screen readers and keyboard-only navigation, and our third-party payment processors comply with accessibility standards (e.g., PCI DSS) to ensure secure, accessible transactions.

3.4 Assistive Technology Compatibility

• Screen readers: JAWS, NVDA (Windows), VoiceOver (macOS/iOS), TalkBack (Android);
• Magnification tools: Windows Magnifier, macOS Zoom, browser zoom;
• Voice recognition software: Dragon NaturallySpeaking;
• Alternative input devices: Switch controls, adaptive keyboards.

4. Ongoing Improvement & Audits

• Regular Audits: We conduct annual accessibility audits using a combination of automated testing tools (e.g., WAVE, Axe) and manual reviews by accessibility specialists. We also perform targeted testing after major website updates (e.g., new product categories, checkout changes).
• Employee Training: Our website development, content creation, and customer service teams receive regular training on accessibility best practices—ensuring new content (e.g., product listings) and features meet WCAG 2.1 AA standards.
• User Feedback Integration: We prioritize feedback from users with disabilities, using their insights to address unforeseen barriers and improve our accessibility features.

5. Feedback & Support

• The specific page or feature where you encountered the barrier (e.g., "Citrus Burst Hand Mist product page," "Checkout shipping form");
• A detailed description of the issue (e.g., "Screen reader does not announce the 'Scent Notes' section," "Cannot select 'Add to Cart' via keyboard");
• The assistive technology and browser you are using (e.g., "NVDA + Chrome," "VoiceOver + Safari");
• Your preferred method of follow-up (e.g., email, phone) if you would like updates on the resolution.

6. Conclusion